Available for consulting projects & leadership roles

Turning data into measurable growth.

Senior Marketing Manager with 9+ years scaling B2C and B2B growth engines through performance marketing, full-funnel CRO, marketing automation and AI-driven workflows — with three consecutive promotions in five years.

Work with me Download résumé LinkedIn

Gurgaon, Haryana, India · Analytics Vidhya · Open to new opportunities

  • 0 Lift in sales conversion efficiency after Voice AI × CRM integration
  • 0 Consecutive promotions within five years
  • 0 B2B URLs optimised for high-intent search
  • 0 Outlets reached through digital PR campaigns

About

Data-driven marketing, built for impact.

I'm a data-driven Senior Marketing Manager with 9+ years of experience scaling B2C and B2B growth engines. My work spans performance marketing, full-funnel conversion rate optimisation, marketing automation and — increasingly — AI-driven workflows that take manual steps out of the funnel entirely.

Day to day that means managing multi-channel paid acquisition across Google, Meta, LinkedIn and Quora, building high-converting landing pages, deploying advanced tracking models in GA4, GTM and Mixpanel, and implementing lifecycle journeys that move ROAS, qualified leads and organic revenue in the right direction.

I've grown through three consecutive promotions in five years by shipping measurable business impact and leading across functions — from sales and product to engineering and content.

Focus areas

  • Voice AI & CRM integration
  • Performance & paid media
  • Lifecycle & marketing automation
  • Funnel building & CRO
  • Analytics & attribution
  • Technical SEO & organic growth

Currently

Senior Marketing Manager at Analytics Vidhya, owning the end-to-end B2C acquisition engine and AI automation stack.

Automation & AI

Systems that qualify, nurture and convert on their own.

The work I'm proudest of isn't a campaign — it's the infrastructure underneath it. These are the automation systems I've designed and shipped in production.

01

Voice AI × real-time CRM

Integrated the Gnani AI Voice Bot with LeadSquared CRM to automatically qualify leads and update lead stages in real time — cutting time-to-qualification and lifting overall sales conversion efficiency by 80%.

  • Gnani.ai
  • LeadSquared
  • Real-time sync
02

Automated lead nurturing

Designed and deployed lead nurturing journeys in WebEngage to recover post-lead-drop engagement, improve retention and lift downstream conversion.

  • WebEngage
  • Lifecycle journeys
  • Retention
03

WhatsApp automation

Built targeted WhatsApp workflows for cart abandonment recovery and interactive lead qualification — capturing email, experience, education and designation inside the conversation itself.

  • Cart recovery
  • Conversational capture
  • Intent scoring
04

B2B cold outreach at scale

Developed personalised B2B cold email automation using Zapier, CRM platforms and outreach tooling to run scalable outbound campaigns without losing the personal layer.

  • Zapier
  • CRM triggers
  • Personalisation
05

CRM workflow automation

Automated core CRM operations — intelligent lead routing, follow-up triggers and lifecycle stage updates — so the sales team spends its time selling rather than administrating.

  • Lead routing
  • Follow-up triggers
  • Stage automation
06

CRO & experimentation

Run conversion optimisation across core digital assets, executing data-backed A/B and multivariate tests in GA4, GTM and Mixpanel to find and remove funnel friction.

  • A/B testing
  • GA4 & GTM
  • Mixpanel

Experience

9+ years driving growth.

  1. Analytics Vidhya Educon Pvt. Ltd.

    Jun 2021 — Present

    E-learning provider and community of analytics, data science and AI professionals building the next generation of AI talent. Gurgaon, Haryana.

    • Senior Marketing Manager — Growth & Performance Marketing Mar 2025 — Present
      • Integrated the Gnani AI Voice Bot with LeadSquared CRM to automatically qualify leads and update lead stages in real time, accelerating qualification speed and boosting sales conversion efficiency by 80%.
      • Designed and deployed automated lead nurturing journeys in WebEngage to improve post-lead-drop engagement, retention and downstream conversion.
      • Built WhatsApp automation workflows for cart abandonment recovery and interactive lead qualification, capturing email, experience, education and designation.
      • Developed personalised B2B cold email automation using Zapier, CRM platforms and outreach tools for scalable outbound growth.
      • Automated core CRM workflows — intelligent lead routing, follow-up triggers and lifecycle stage updates — to maximise sales throughput.
      • Own the end-to-end B2C acquisition engine and budget allocation across Google Ads, Meta, LinkedIn and Quora, driving multi-channel ROAS and pipeline generation.
      • Lead CRO across core digital assets, running data-backed A/B and multivariate tests in GA4, GTM and Mixpanel to reduce funnel friction.
    • Performance Marketing Manager Sep 2021 — Mar 2025
      • Executed end-to-end paid acquisition across Search, Performance Max, YouTube, Display and Meta Ads — campaign setup, QA, bidding and daily pacing.
      • Architected analytics and tracking frameworks in Google Tag Manager and GA4, ensuring accuracy across custom events, triggers and conversion goals.
      • Mapped and streamlined full-funnel lead flows across LeadSquared, Freshsales and WebEngage, improving qualification and sales conversion efficiency.
      • Ran ongoing technical SEO audits with Google Search Console and Screaming Frog to resolve indexing issues, architecture bottlenecks and canonical setups.
    • SEO Consultant Jun 2021 — Sep 2021
      • Conducted intent-focused keyword research and content gap analysis to capture high-volume, revenue-generating organic queries.
      • Restructured internal linking and page hierarchy across course pages, materially improving organic rankings and lead capture.

  2. GMI Research Private Limited

    Nov 2020 — Jul 2021

    Market research and consulting firm providing market insights and competitive intelligence to global clients. Gurgaon, Haryana.

    • Senior SEO Team Lead Nov 2020 — Jul 2021
      • Managed a team of four SEO specialists executing multi-market link building, off-page strategy and digital PR across 250+ outlets.
      • Ran Google Search PPC campaigns and optimised 1,800+ B2B URLs — on-page SEO, schema and content mapping — against high-intent market research keywords.

  3. DNS Digital Info Services Private Limited

    Feb 2019 — Nov 2020

    Online mobile recharge and utility bill payment platform (Recharge1.com). Gurgaon, Haryana.

    • Digital Marketing Executive Feb 2019 — Nov 2020
      • Executed paid search, display and social campaigns on Google Ads and Meta, continuously optimising audience targeting, creative and landing page conversion.
      • Monitored organic search performance, ran e-commerce product marketing strategies and produced monthly attribution and traffic recaps.

  4. iQuinceSoft Private Limited

    Aug 2018 — Feb 2019

    IT services and consulting company headquartered in Mathura, India.

    • SEO Executive Aug 2018 — Feb 2019
      • Conducted technical SEO audits and off-page authority building for international agency clients across the US, UK, Japan and Australia.
      • Implemented custom Google Analytics and Search Console tracking for client accounts to measure and report organic growth.

  5. JDR Consulting

    Aug 2017 — Aug 2018

    Marketing, web and SEO for a specialised consulting business. Faridabad, Haryana.

    • Web Developer & SEO Executive Aug 2017 — Aug 2018
      • Designed and built responsive, SEO-friendly landing pages and websites for local businesses, focused on page speed and conversion-oriented UX.
      • Executed technical on-page SEO, canonical resolutions, metadata setup and Google Ads PPC campaign builds.

Skills

A full-funnel marketing toolkit.

Voice AI & Automation

  • Voice AI Integration
  • AI Workflow Automation
  • Lead Qualification Bots
  • Lifecycle Automation
  • WhatsApp Automation
  • Cold Email Automation
  • Intent Scoring

Performance & Paid Media

  • Performance Marketing
  • Google Ads
  • Meta Ads
  • LinkedIn Ads
  • Quora Ads
  • Performance Max
  • YouTube & Display
  • Budget Allocation
  • ROAS Optimisation

Funnel & CRO

  • Conversion Rate Optimisation
  • A/B & Multivariate Testing
  • Landing Page Optimisation
  • Funnel Architecture
  • B2C Lead Generation
  • Lead Routing

Analytics & Attribution

  • Google Analytics 4
  • Google Tag Manager
  • Mixpanel
  • Event Tracking
  • Multi-Touch Attribution
  • Looker Studio
  • Google Search Console

Organic & Technical SEO

  • Technical SEO Audits
  • JavaScript Framework SEO
  • Intent-Based Keyword Mapping
  • Schema Markup
  • Internal Linking
  • Digital PR & Link Building
  • E-commerce SEO

Leadership

  • Team Management
  • Cross-Functional Leadership
  • Go-to-Market Strategy
  • Digital Consulting
  • Stakeholder Reporting

Stack

Platforms I work in daily.

Analytics & Testing
  • GA4
  • Google Tag Manager
  • Mixpanel
  • Hotjar
  • Microsoft Clarity
  • Looker Studio
  • Screaming Frog
CRM & Automation
  • LeadSquared
  • WebEngage
  • Freshsales
  • Zapier
  • WhatsApp Automation
AI & Voice
  • Gnani.ai Voice Bots
  • AI Workflow Automation
  • Generative AI Content Tooling
Ad Platforms
  • Google Ads
  • Meta Ads Manager
  • LinkedIn Ads
  • Quora Ads
Web & Technical
  • HTML
  • CSS
  • JavaScript
  • PHP basics
  • React.js SEO
  • Angular SEO
  • Node.js SEO

Credentials

Education & certifications.

Education

Master of Computer Applications (MCA) Computer Science Dr. A.P.J. Abdul Kalam Technical University, Lucknow
Bachelor of Computer Applications (BCA) Computer Science Dr. Bhim Rao Ambedkar University, Agra

Certifications

Google Ads Certified Professional Google Academy
LinkedIn Marketing Solutions Fundamentals LinkedIn · May 2022
Fundamentals of Digital Marketing Google · Jan 2019

Contact

Let's build your next growth story.

Open to growth, performance and digital marketing leadership opportunities. Reach out and let's talk about your goals.

hello@manojpandey.com Download résumé LinkedIn
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